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Tips to Run a Successful Event in 2020

By | Insights

As an event organiser, you should always be ready to change your plan and to tackle new challenges at the very last moment. We all know how stressful events can get – from packing of goodie bags, to guest registration, to backhand logistics, to event wrap-up… There are also things you can’t control, from low conversions levels to poor engagement on social media. But for every challenge, there is a solution. All these solutions will help to ensure that your event runs smoothly, no matter what rains on your (event’s) parade!

 

Last-Minute Marketing to Ramp Up Your Event’s Engagement

  • Google AdWords

You can count on Google AdWords. Advertising via Google AdWords requires some spending. The beauty of Google AdWords is in how quickly you can implement it. You can simply pick a few relevant keywords, define your investment, and leap a campaign that will reap new signups.

  • Sponsors

You can always involve sponsors. You and your sponsors have a shared goal when it comes to event attendance. In case your sponsors have a large client base in a target niche, go ahead and ask them for help. You can create a promotion campaign contest for socials media. Your sponsors will take it then and share it with their audience.

  • Social Media

The most important channels are on social media. If you want to generate some virality, LinkedIn, Facebook, Instagram, Snapchat should be your best friends at any stage. Therefore, you can increase the number of posts, set up an online contest, or use livestreaming.

  • Forums

Of course! Forums are still alive. There are a lot of active forum communities on such platforms such as LinkedIn and Google+. People appreciate forum discussions because they provide capabilities for direct interaction with an organising team. Therefore, they stay actively engaged before an event to drive some valuable conversation and attention.

 

Managing Attendance at an Event

Dropouts are a fact. People feel tired, run late or have a last-minute engagement that they cannot miss. Whatever it is, it doesn’t make it easier for you. How do you attract the right audience and ensure that most of them turn up?

  • Free drinks

Coffee or tea is a good way to get people to attend a free event. Apart from food and drink, if you were to offer a service or giveaway it has to be relevant and something which will help or interest people.

  • Pay a deposit

You can let guests pay a deposit to secure their place, which was refunded after they attended. You can make up small group workshops at the event and allow people to sign up when the register. Having secured space will make your guest feel more committed.

  • Create anticipation/communication

Communicate with the people about the event. Get them excited about it. A personal touch makes the relationship harder to break!

  • Event Reminder

Send an email reminder a few hours beforehand to alert your guest of the event. Try to put a lot of personal detail and make it sound as exciting as possible so that they feel it’s an event worth attending.

  • Ballot system

By using a ballot system, the guest could apply for a free ticket to the event, after that you could allocate tickets at random. Then you can also check who claimed their ticket and who didn’t.

 

It is Not an Event Without Technology

It’s important to use technology that fits the best with your event. Try not to use not tech-friendly or outdated technology for your event because this will create an impression on your target audience.

  • Facial recognition apps for checking in

These apps, you can scan the faces of the guests, who have opted into facial recognition. By uploading photos during registration and comparing them to the photo database. This brings organisers several benefits from expedited check-in and access control to the delivery of a more personalised event experience.

  • Video platforms

Online content before the event generates momentum and fosters trust in your ability to deliver a quality experience. The video content can be repurposed after the event. This is a great way to monetise your event.

  • Photo booths

Booths are an icebreaker and a way to capture the event for attendees before having them share on social media. This will be the perfect marketing trifecta for a successful event. They are a great way to generate voluntary event promotion, so it is good to rent or invest in one.

  • 360-degree LED screens

Screens allow you to create an ambience and environment on a moment’s notice. The more wall-space is covered with the screen, the more flexibility you have to immerse you, attendees, in a scene of your choosing.

 

Grand Finale of 15 Shorts

By | Insights

The spirit of giving took centre stage last month at the grand finale of “15 Shorts”, held at Capitol Theatre on 14 January 2020. The star-studded event was organised by the National Volunteer & Philanthropy Centre (NVPC) and local film company, Blue3Asia. Eminence Events was the appointed event organiser and we were there to ensure that the final five films in the landmark film anthology, 15 Shorts, were launched without a hitch. It was indeed a memorable night of filmmaking, storytelling and celebration of giving.

  

  

 

The films launched were helmed by prominent local filmmakers Eric Khoo, Kelvin Tong and Kirsten Tan, alongside rising talents like Gladys Ng, Jian Hao Tan, Jerrold Chong and Tan Wei Ting. Revolving around the niche themes such as animal welfare, youth mental health, sports leadership and heritage conservation, these films shed light on Singaporean stories in a bygone era.

                     

 

Minister of Youth, Culture and Community, Grace Fu, attended the event and recognised the filmmakers with a token of appreciation.

We are thankful to be have been a part of the grand finale of 15 Shorts, a powerful platform for social change which has been an ongoing project since its first announcement in 2017. We are sure its impact on local filmmaking and philanthropy will extend way beyond this final curtain call.

How Events will Evolve in 2020

By | Insights

The keywords for events in 2020 are “digital” and “experiential”. Events that skillfully integrate digital and experience into the fold have become a hot topic in recent years. Here’s how you can evolve with events in 2020:

Evolve Digitally

By going digital, you can run the event efficiently and take environmental strides at the same time. For example, use e-tickets instead of physical tickets to save paper and printing. This saves time to check attendees into the event, gathers attendee information for your database for post-event follow ups and confers an efficient and socially responsible image on the event, which results in customer satisfaction and positive perception.

Post-event surveys can also be meted out digitally, by scanning a QR code or through digital gadgets, instead of the ol’ pen and paper. This encourages user participation and leaves a good impression on guests.

Evolve Experientially

By offering guests a unique experience, you can leave a strong impression about the event, the company and the service you provide to your customers. For example, when you hold product launches to promote your company’s new product or service, you should set up an experiential booth for customers and guests to try it out first hand.

There are mainly three merits about this.

  1. Spread the good word effectively

It is easier to convey and appeal a unique selling point of your services and goods when you have an actual experience rather than when you just see it. In addition, a tactile experience will promote awareness and understanding your product.

  1. Low cost

The cost hurdle is low because you bring the product to the event and have people experience that. Aided by technology, you can enhance the experience by making it more user-friendly.

  1. The social element

If you have guests take, post and share the pictures and videos of your event and product online, the outreach effect will be multiplied. With adequate image and branding at the event, your product will be making its rounds on the internet – enough to create awareness and induce interest which may lead to increased sales for your business.

As attendees get increasingly savvy and discerning about the products and events that they associate themselves with, companies need to know how to cater to their changing preferences to offer experiences that are valuable, memorable and insightful. Let’s see what 2020 will bring!

Ending Off An Eventful 2019

By | Insights

Here’s a quick glance at some of the events we had this year! Looking forward to an even more eventful 2020!

Char Yong (Dabu) Association Gala Dinner 2019

Cosentino – 2nd Futsal Tournament, which is also our second year heading this event!

SMU Asia Retail Leaders Conference – SMU RCoE’s second conference, and yes! Also our second year running this event for retail leaders in the region!

 

Spike Talk – empowering retail investors with knowledge on Cryptocurrency, Blockchain and the stockmarket

Sake Plus Festival 2019

 

If you wish to create an exceptional event in 2020, contact us to discuss how we can realise it from conceptualisation all the way to post-event memories!

5 Reasons Why You Should Hire an Event Organiser

By | Insights

For many businesses, organising an event is one of few marketing avenues to reach out to a wide demographic of customers and getting media exposure.

We’ve come across many people who think that hiring an event organiser is not necessary – but when they actually get knee-deep into the planning and operations, they realise that maybe professional help from an experienced team isn’t too bad an idea after all. This brings to mind the horrible stories of things gone wrong when people decide to DIY their own events instead!

Today, we put together a list of five reasons why you should consider getting a professional event organiser to take charge of your event.

 

  1. They can help you save time

Time management is essential when it comes to event planning. With plenty of deadlines to take note and keeping the event schedule on time, you may be hard-pressed to get everything ready if you have limited resources.

That is why if you do not have the time or skills to manage an event, you should hire an event planner to ensure your event runs smoothly.

 

  1. They can manage your budget effectively

While you may think that you will be spending more money by engaging an external party for events, a good event planner will work towards pulling the best event possible within your budget by suggesting ways to execute things efficiently.

For instance, we have built a strong network of different vendors such as venues, caterers and entertainers, to make sure you get high-quality service at a good price. Events marketing is all about connections – which means, you can’t do it alone!

 

  1. They take the stress away from you

From managing the guest list to planning wet weather contingencies, planning an event requires you to multitask and coordinate with many parties, which comes with a certain amount of stress.

With professional help, you can be assured of a dedicated team to ensure the success of your event. And all you need is to just simply to show up and be a good host to your guests!

 

4.They plan an event that meets your business objectives

Besides making sure your event ends with a bang, a professional event organiser also works towards ensuring that it meets all your key business objectives.

With capabilites in integrated marketing, Eminence Events excels in event marketing where we are able to integrate an effective social media strategy into your events, and also help you to plan your event publicity and guest list to ensure that it engages with a wide (and right) audience.

 

  1. They work towards a successful event

When it comes to strategy and logistics, a good event organiser will ensure that everything runs according to schedule, with the little details taken care of and making sure the event looks polished.

Whether if it is leaving your guests with unforgettable moments, or to have your attendees sharing your company’s name on various social media platforms such as Twitter and Instagram, it is the job of the event team to focus and help achieve your end goals.