Blog

Organising a Party to Celebrate Bosses’ Day

There are times employees do not understand the hard work and dedication that their superiors put in and the challenges they face on a daily basis. Boss’s Day is a great opportunity to appreciate and be thankful for all the things management have done for their employees. So, let’s tell our bosses that, and what […]

Managing Asia’s biggest motorsport event : F1

In light of the recently concluded Formula 1 2018 Singapore Grand Prix, we have much to learn about planning and execution from one of Asia’s biggest motorsport event and one of Singapore’s biggest event.  Bringing an average of $150 million in tourist dollars and over 45,000 international visitors each year during the race period, it […]

Diversity in Events: Tips to Maximise Diversity and Inclusion

In any event, the audience is the central part. Once you get the hang of your audience, every experience you create helps foster an ideal relationship with them. Event managers can make a jump start and turn event participants into loyal advocates just by understanding the role each type of audience plays in molding their […]

Events Management Has Gone Online!

Events and events planning are not the same today as they used to be some years ago. The old models are falling away and the internet is enabling new, dynamic formats of events to come to the surface and be considered by planners and event participants. Let’s briefly talk about what we mean when we […]

Spotlight on Millennials: Three Things in Events That Millennials Respond To

    They may be young, but they are aware of what they want from your event. Here are three things you should focus on to get them tuned in. Create an experience they value Unlike baby boomers, millennials value things that are qualitative in nature. According to a study sponsored by Eventbrite, “this generation […]

Have you done this ONE Events thing in the first quarter of 2018?

event

It has been an eventful few years for events – from experiencing a dip in popularity, to evolving to become a must-go for millennials who want different things from their experience than the generation before… events in 2018 are as important, if not MORE, than ever before. What has not changed fundamentally is that event-goers […]

3 Event Mistakes You Need to Avoid for a Successful Event!

When planning for and organising event, you are right in thinking that there are many things to look out for. From conceptualising the event to sourcing for and securing vendors to executing and running the event – there are very many things you need to have a handle on! Not everyone can take the time […]

Optimise Your Business with Chinese New Year Events

Chinese New Year used to be about festive promotions, focused on discounts and goods traditionally linked to the season. Marketers now know that the best way to leverage the season is via a clever campaign mix that spans several platforms, including events, digital media, social media and traditional media. How do you plan the right […]

Top 3 Event Trends In 2018

  Events are set to change in a big way in 2018, and it’s not just in scale! From small events to superscale ones, these trends are set to lead the way in setting the stage for a truly transformational event experience.    Technology has progressed by leaps and bounds, and objectives have shifted with the growing up of […]

3 Reasons Why Events MUST be a Part of your Marketing Strategy 

So you have gotten your marketing plan all drawn up for the next year, and you are pleased to note that there is a strong focus on your social media and online channels. You would also have integrated your advertisement campaigns with your PR plan.  Before being so pleased with yourself – wait! Have you […]